Newsletter of The Onoto Pen Company
July 2008 |
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Welcome to the latest issue of The Onotoist, the newsletter of The Onoto Pen Company, issued to keep you in touch with what’s happening in the world of Onoto. |
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Editor |
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New release |
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The classic Magna – resurrected… |
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The 1937 Onoto Magna has long been considered one of the most iconic of English pens.
For many connoisseurs it is the classic fountain pen. Since resuscitating Onoto in 2005, we have received many enquiries from collectors and pen aficionados around the world asking if we would be recreating the Magna. |
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New release |
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…alongside the elegant Excel |
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Many of our customers have expressed the need for a smaller and lighter Onoto, so we have created The Excel which weighs in at just 58 grams compared to 90 grams for the Magna.
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New release |
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An acrylic adventure - the new Magna Writer |
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You can't say we don't listen to our customers! In the past 3 years, so many vintage Onoto owners have asked us to produce a new acrylic pen that we have decided to put it to the test.
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Maruzen - an old friend |
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When we relaunched Onoto in 2005, we were immediately struck by the amount of interest in our pens from Japan. A little research revealed that Onoto had been a popular brand in Japan almost since its launch in 1905. The reasons for its popularity were understandable, given the Japanese-sounding name – a stroke of marketing genius on the part of the De La Rue group – and its promotion by Maruzen, a large store group based in Tokyo. |
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Onoto soon became established as a favoured brand in Japan and by 1915 it was reported that thousands of Japanese writers gave up their brush pens and switched to fountain pens thanks largely to Onoto.
Re-establishing contact with old friends is always a pleasant experience – and so it has proved with Maruzen! An exclusive distribution deal has been signed and the strong trading links between the two companies which existed at the beginning of the 20th Century, have been successfully re-established. |
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Onoto in the heart of London |
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Visitors to London can now see our full range of pens at Penfriend, based in the Burlington Arcade, off Piccadilly, right in the heart of London.
Tel: 0207 499 6337 |
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- in Canada |
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Phidon Pens in Cambridge, Ontario have recently started stocking Onoto pens. Indeed, Onoto has been one of the main features of their launch programme.
Tel: 519 624 8787 |
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- in Singapore |
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Elephant & Coral is our exclusive stockist in Singapore. Call in to chat to Herman Chan about the Onoto range.
Tel: 65 6736 1322 |
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- and soon, in the USA |
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We are currently in discussion with a distributor in the USA who will provide the essential link between our UK production and retailers across the USA. Watch this space for details! |
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Passion and betrayal - the story of Lord Nelson and |
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Vice Admiral Horatio Nelson, England’s hero at Trafalgar, has been a lifelong source of inspiration and admiration for James Boddy, Chairman of Onoto. Indeed, they went to the same Norfolk school - but not at the same time! |
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James was hooked and shortly after, he bought the company and re-started manufacturing high quality Onoto fountain pens! The Horatio Nelson pen has been issued in a limited worldwide edition of 100 pieces. The pen is crafted from a special version of sterling silver which contains a percentage of historic copper from HMS Victory. This exclusive material, trademarked as ‘Victory Silver’, means that every pen contains a direct historic link to Nelson and Trafalgar. |
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The perfect gift for dancers and ballet lovers |
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Commissioned by the Royal Ballet and using a number of their design icons to capture the essence of modern ballet, Onoto has crafted 6 exquisite pens (2 designs in 3 colours each) in hallmarked sterling silver which have found favour with dancers and ballet lovers alike. Each version is being issued in a limited edition of 75, and incorporates the design in vitreous enamel over guilloché engraved sterling silver. |
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At last, the Onoto Ink range and pen cases |
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Your FREE Onoto catalogue |
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I know many of you like to have printed material to read and review, so you'll be delighted with the brand new Onoto catalogue. If you would like to receive a copy, click here and let us have your postal address. We'll send a copy to you by return.
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Upcoming - |
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The first half of 2008 has been really exciting for Onoto and the second half of the year looks to be equally frantic with a number of new designs on the slates as well as showing our full range at some of the big US events. We hope to see you there!
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P.S |
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David Cooper has recently written ‘A Brief History of Onoto’ which is available to view online at Hubpages: http://www.hubpages.com/hub/A-Brief-History-of-Onoto-Pens |
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This Newsletter has been sent to you as you have either purchased an Onoto Pen, |
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